Case Studies

casestudies

Case Studies:

Baskin-Robbins

Overview

To celebrate the launch of Baskin-Robbins’ new Cookie Ice Cream Sandwich, Kin Community tapped into Yolanda Gampp, cake-baking extraordinaire and influencer, on her channel How To Cake It.

Yolanda created a video where she crafted a larger-than-life cake inspired by Baskin-Robbins’ new Warm Cookie Ice Cream Sandwich, which was posted on her channel and embedded into Baskin-Robbins’ website for added views.

To extend the reach past YouTube, the episode was promoted across social media, and a :15 second commercial spot was run on W Network with footage from How To Cake It’s episode.

Results

99%

Positivity Ratio

1.2 Million

Organic Views

Over 6000

off-platform shares

62%

Average View Duration

Olay

Overview

Kin Community and Google partnered with Olay to promote their Regenerist Instant Fix Wrinkle and Pore Vanisher product. The product helped minimize the look of fine lines, pores and wrinkles.

To achieve the brand’s content strategy of finding an “instant fix” in everyday life and demonstrating product trials, 12 YouTube creators shared their instant fix tips and skincare routines on YouTube and social sites.

Results

“Instant Fix Tips” videos received over 500k video views across the entire series and over 9k likes on YouTube

40% higher

engagement rates than benchmarks

98% of all

social comments were positive

Wayfair

Overview

Kin Community partnered with celebrity design star and founder of Dwell Studio, Christiane Lemieux, to create Overhaul, a home makeover show designed for the digital age.

The Kin Studios original series featured YouTube’s beloved baking star, Rosanna
Pansino, and provided her audience of over 5 million subscribers and 50 million monthly views a behind-the-scenes look at her Los Angeles home desperately in need of an Overhaul. Viewers followed along as Christiane gave Rosanna design tips while decorating her home with products exclusively found at Wayfair.

Kin Community also created a custom store on Wayfair.com, featuring all
of the products found on the show.

Results

5.7MM

Organic Views on YouTube

98%

Positivity Ratio

893k+

Likes across Social

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