Who We Are

Who We Are

Meet the Team

Liz Ferguson

Liz Ferguson

Managing Director Kin Australia

More Details

Liz Ferguson is an expert in developing digital communities around great entertainment content and has been working within the YouTube ecosystem for over a decade. Liz has worked with high profile Australian brands, broadcasters, sports federations, music labels and individual video creators, consulting on content and digital audience strategy.

Sarah Chegwidden

Sarah Chegwidden

Integrated Marketing Strategy

More Details

Sarah has been at the forefront of creator/ brands partnerships within Australia for the last 5 years and is a passionate believer in great content marketing. She has worked with brands like Woolworths, Bupa and Dettol to deliver successful and innovative content campaigns.

Lisa Ballard

Lisa Ballard

Integrated Marketing Strategy

More Details

Lisa Ballard's skills lie in creating engaging digital content solutions for brands that compliment and align with the brands strategy. Lisa has headed up creative sales teams within women's lifestyle for the last 8 years both in London and Sydney working with the worlds biggest brands.

Cathy Xu

Cathy Xu

Partner Strategy Manager

More Details

Cathy Xu is a brand specialist with seven years in-house experience building the marketing and communications strategies for global brands like Burberry and L'Oréal. At Kin, Cathy works with brands and creators alike to consult on their brand strategy, drive innovative ideas and grow their audiences.

Rick Matthews

Rick Matthews

VP of International, Kin Canada

More Details

As Managing Director, Kin Canada, Rick manages all as aspects of Kin’s Canadian business operations based in Toronto, Canada.
 
He is responsible for leading the strategic growth of Kin Canada by driving new business partnerships, providing high-quality partner management and growing the company's audience in Canada.  He also works closely with Corus Entertainment’s Client Marketing group to develop and facilitate highly-successful multi-platform brand campaigns. 

Prior to joining Kin in 2014, Rick was the Executive Producer of Steven and Chris, one of Canada's most popular lifestyle TV shows.

Rick received his Bachelor of Arts from the University of Calgary.

Tejal Ajmera

Tejal Ajmera

VP, Finance

More Details

As VP of Finance at Kin, Tejal is responsible for overseeing the company’s financial statements, budgets, forecasts, cash-flow and accounting. In addition she spearheads the company’s annual strategic planning process.

Prior to joining Kin in 2014, Tejal was in the TV Finance group at NBC/Universal and managed annual production budgets of over $1 billion. She managed development, scheduling and post-production finance.

Tejal has worked in Finance roles for over 13 years in different industries including electronics manufacturing, board game manufacturing and distribution, music distribution, and women’s lifestyle (Avon).

Tejal received her Bachelor of Arts in Economics at the University of California, Los Angeles.

Michael Wayne

Michael Wayne

Co-Founder & CEO

More Details

Wayne founded Kin in 2007 and has grown the business into a global digital media company that entertains and inspires women around the world through home-focused content and community. Kin Studios produces world-class original and branded video content in categories that include food, home, and DIY. The Kin Network is a multi-platform network that is home to more than 120 of the best lifestyle content creators across all social platforms. Kin works with the world’s leading advertisers to deliver high-quality online video and social campaigns.

Wayne is a founding member of GOVA, the trade association for online video, and served as the founding Chairman of the IAWTV. He has lectured at the S.I. Newhouse School of Public Communication at Syracuse University, USC Annenberg School for Communication & Journalism and UCLA’s Anderson School of Business. He has been featured in numerous publications, including Business Week, The Wall Street Journal and The New York Times.

Before founding Kin, Wayne served as Vice President of Strategic Alliances for Sony Pictures. Prior to joining Sony, Wayne served as Vice President, Business Development for Launch Media where he was part of the core team that grew the online music media company from start-up through IPO and ultimately to its acquisition by Yahoo! Prior to Launch Media, Wayne was a Marketing Manager for The ABC Television Network. He began his career as an entrepreneur in Prague, Czech Republic, where he founded Velvet Magazine, the first English-language city magazine in Central and Eastern Europe.

Wayne earned his Bachelor of Arts in English Literature from The University of the South, Sewanee, TN. He’s a board member of the Los Angeles chapter of Girls Inc., a non-profit organization that provides more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face.